Film Critique Ghost 1960 Research Paper Example | Topics and Well Written Essays - 1250 words

Film Critique Ghost 1960 - Research Paper Example It was screened in 1990. Molly, a ceramic art worker, is a beautiful girl who is in love with a high profile banker named Sam. Both live a happy life in New York. One night when the couple is returning on foot from a theatre, a street mugger Willie attacks and kills Sam. Sam dies on the spot due to a gun shot but turns into a Ghost. He realizes later that he is no more alive when he watches his body in the arms of Molly. Sam later comes to know after following Willie that the attack is masterminded by his friend and co-worker Carl who wants to steal the bank codes for different accounts. Carl wants to use codes for drug money laundering .Later Willie breaks into the house of Molly to steal codes. Sam reaches there and scares him away. Sam tries to communicate with Molly, but Molly cannot hear his voice. Sam takes help of a spiritualist lady Ona to convey the danger from Carl to Molly but Molly does not believe Ona. Molly confirms through the police that Ona is professional trickster and cannot be trusted. Now Sam has to find ways to protect Molly from Carl. Sam uses Ona to draw 4 Million dollars from account of Carl and give money in charity to a church. Later Willie breaks into the house of Ona in search of money. ... He uses body of Ona to finally dance with Molly. In the mean time, Carl reaches the apartment of Molly to kill both Molly and Ona. A scuffle takes place and Carl is killed by a window glass due to his own mistake. Now its time for Sam to go; at this time, a heavenly light appears in the room and Molly can hear and see Sam in order to say good bye. Sam says farewell to Molly and returns to afterlife with scores of angels. Acting The film is an example of classic combination of feature film and film genre in modern times. On the whole, the cast has performed extremely well in the film which has been recognized through many awards given to it. According to whosdatedwho.com (2012), the film was nominated for five academy awards and awarded two Oscars for best supporting actress and best screenplay and writing. The film also adds to credit the Best Supporting Actress Award for Whoopi Goldberg. The cast includes the names like Demi Moore, Patrick Swayze, Whoopi Goldberg, Rick Aviles, Tony Goldwyn and Vincent Schiavelli. In addition to coveted Oscar Award, Whoopi Goldberg also won many awards like Golden Globe and BAFTA, etc. The film also won The Best Original Screen Play Award due to performance of the cast and original thinking of the film writer. There are three lead characters in the movie: Demi Moore, Patrick Swayze, and Whoopi Goldberg who have displayed the film storey in an unconventional manner. The actors have focused on the core elements of passion, love for life, valuing relationships, avoiding greed and saving lives. Patrick has also displayed well a character which is spiritual as well as human in nature. The complexity and conflict involved in the

Persuasion eassy about torture Essay Example | Topics and Well Written Essays - 250 words

Persuasion eassy about torture - Essay Example In such a way, choosing to torture someone just in the hopes that such an inhuman process would provide the needed information would open up Pandora’s box with regards to the lengths that our society might then be willing to go to in order to pursue it’s ends. Not only is this unethical, it represents an affront to the many hundreds of thousands of individuals who have died to ensure that the United States remains free and provides a stark level of contrast to the many despotic regimes that exist elsewhere throughout the world. Although the temptation may be strong to bend the rules and engage in what would otherwise be considered dehumanizing and inhumane treatment of others, these are not the principles that we should want to bequeath to our children and grandchildren. A far worse fate than losing lives to terrorism would be spitting upon all of the lives of the fallen who have died to ensure that this country remained a liberal and free democracy that did not engage in such inhumane treatment of

The Third type of failure in a distributed system Essay Example for Free

The Third type of failure in a distributed system Essay In this paper I will be discussing the issue of failures in a distributed system, and to understand the different failures I will write about four failures that occur in and affect a distributed system. Also, I will be discussing and writing about how to isolate and fix two out of the four failure that can occur in the distributed system. In a distributed system nothing is set in stone or perfect, so there are some issues that can arise, and the issues that arise are the failures that can occur in these distributed systems. The failure that can occur are Fail-Stop, Network Failure, Timing Failure, and Byzantine Failures; each of which I will discuss separately. The first of the four failures in the distributed system is Fail-Stop and this is when a halting failure occurs with a type of notification to other components, and this can be when a network file server is in the process of telling its clients it is about to stop executing, and in the process the internal state and the contents connected to the volatile storage can be lost. The second type of failure in a distributed system is network failure, and this can keep processors from being able to communicate with one another. One of Two problems that come up are one way link and which can lead to problems such as the processors slowing down, this can cause one processor not being able to receive messages from the other processor. The second problem that arises is Network partition and occurs when the connecting line of two sections of the network fail, and it can causes a group of two processors to be able to communicate with one another but not with another group of two processors; this can lead to the two groups of processed downloading a file in different ways leading to the file inconsistent among all processors. The Third type of failure in a distributed system is Timing Failure, is the process or part of one that fails to meet its limit set for executing the process, message, clock drift rate, and clock skew on time. The timing failure causes components to respond with the correct value that is outside the specific interval meaning that it is too soon, or too late. Also overloaded processors can be hit with excessive delays even if the correct values are produced, and most timing failures are only in systems which have timing constraints and computations. The Fourth type of failure in distributed systems is Byzantine Failures occur when or during an execution of an algorithm, and when this failure occurs it can cause the system to respond in an unpredictable way by processing a request in the incorrect way, and corrupting local state in addition to sending an inconsistent response to request, and in a way failing to even receive the request. This can occur when an output of one function happens to be the input of another it causes small round off errors in the first function that could then lead to larger errors in the second function. Out of the four failures that can occur in a distributed system two of them can also occur or be in a centralized system, and the failures are Fail-Stop and Network Failure. I would assume that these two failures will fault the same way in a centralized system as they do in the distributed system. Of the two out of four failures that can occur in a distributed system the first of which to isolate and fix is network failure, this can be done by spoofing the network. Using the spoofing technique a probe can be sent down paths to find if the failures are on a forward path or reverse path. The way the network failures can be addressed and fixed are by using a network failure detection and recovery in a two-node by using windows server 2000 cluster that runs a sophisticated algorithm which can detect available network interfaces along with the plug and play function to detect disconnected cables used to connect the network, as well as connectivity issues between the network adapter and the hub or switch. Using windows server 2000 cluster can help detect network failures and lead to resolving them. The second out of the four failures in distributed system is t he Byzantine Failure and the way to isolate and fix the failure is by using a solution called Practical Byzantine Fault Tolerance which is an algorithm that can provide high performance Byzantine state machine replication, allowing for processing thousands of request a second with the use of sub-millisecond increase in latency. Another way to help isolate and fix Byzantine Failures is using a redundant system that can use or migrate of mask the effect of a limited amount of faults through redundancy, this can lead to the detection of faulty nodes and identifying and isolating them before they can harm from failure. When it comes to dealing with a distributed system, an organization can run into failures, four of which were described in this paper and they are; Fail-Stop, Network Failure, Timing Failure, and Byzantine Failure but this also includes others that were not discussed. Never the less, these failures can and will occur, it is up to the organization of company running their system to identity these failure risk, isolate them if they are found, and of course they action to guard against and fix issues of failures so it will not cause irreversible damage and harm that can lead to loss of information and time. These failures are inevitable but knowing about them and how to use fault tolerant protocols will indeed safeguard a distributed system Reference http://www.combofix.org/what-is-network-spoofing-and-what-are-the-types-of-it.php http://support.microsoft.com/kb/242600 https://www.usenix.org/legacy/event/hotdep06/tech/prelim_papers/haeberlen/haeberlen_html/

Alienation In The Metamorphosis English Literature Essay

Alienation In The Metamorphosis English Literature Essay The Metamorphosis is a story written by Franz Kafka that was published in 1915. Gregor Samsa wakes up one morning and finds that he has transformed from a human to an insect. He immediately worries about how he will get to his job as a traveling salesman. His family depends on him financially. One Gregor finally decides to show himself, he sends the family into shock. Throughout the story, this requires the rest of the family to get jobs and work. He slowly starts to become unnoticed by his family. He eventually gets so depressed that he finally dies one night in his room. After Gregor died, it seems that a great weight had been lifted from the family. The family only seemed to mourn for a few moments. They soon take a trolley to countryside and their thoughts are already happy. There are many ways that this story can be analyzed. Alienation is a theme in Kafkas The Metamorphosis. At a young age, Gregor finds that he is responsible for the support of his family and cannot for the life of him see a way out of his situation. He is forced to forgo a love relationship where he could find intimacy with another human and perhaps father children to his lonely life. Night after night, he travels from one lonely hotel room to another, selling textiles. When he is at home, he locks himself into his bedroom, a habit he says he developed while traveling, but you can see this as his need to alienate himself even more from his family. His room has three doors, with a family member outside each urging him to get up and go to work so they can continue to live a nice lifestyle. Gregors solution to his dilemma is to metamorphose into a gigantic insect. However, this alienates him from his family even more. Gregor is overburdened by guilt and I think that is what finally killed him. After he awakes one morning to find he has bee n transformed into a gigantic insect, he shows little concern for himself. Instead, he agonizes about what will happen to his family now that he cannot get up to go to work. In addition, he is concerned about his boss will react. Despite having sacrificed his life for his family, he expects nothing in return and feels guilty that Grete is now forced to bring him food. His guilt about his appearance forces him under the couch so she wont have to looking at him. I also think he feels guilt that now his father will have to get a job instead of sitting around all day being lazy, along with the rest of his family. He also feels guilt that his mother has to sew to make money, and guilt that Grete has to work in a shop. In the end, when he is rejected by Grete for interfering during her concert, Gregors guilt forces him back into his filthy room to die alone so his family can get on with their lives. A lot of people like to compare this guilt to Kafkaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s gui lt in his own life. He felt alienated because he spoke German but lived in Prague, a Czech city. He was Jewish, yet lived among people who looked down upon Jews. Since he doubted the existence of God, he felt alienated from his own people. He lived with his family, but felt isolated because he despised his father. Overburdened, he found no satisfaction in his job in the insurance industry, wanting only a life of literature. He felt like a failure in the eyes of his father who held him to very high standards. It is generally agreed, however, that the story portrays a world that is hostile, much like Kafkaà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s own life. The second time Gregor makes an appearance, his father gives him a permanent injury by throwing an apple into his back. For a father to throw apples at his own son, proves that Gregor is no longer being treated or thought of as their son, but more as a wild beast. Resulting from this incident, his family begins neglecting Gregor by not cleaning up the room or even feeding him. The last and final time Gregor makes an appearance; his family is disgusted and loathes his presence. They slam the door behind him, not realizing his condition, and he takes his last breath shortly thereafter. If escape from his predicament is impossible, then Kafka, with his metamorphosis, provides an impossible escape. By becoming an insect, Gregor gains both his freedom and the right to avoid guilt, since his freedom is forced on him. Maybe this transformation happened randomly on its own, or maybe Gregor willed it on himself. What matters is that this transformation is the only escape from the trap that Gr egor is caught in. And, since the trap is primarily a psychological one, the escape is physical. Gregor is changed into an insect. This metamorphosis seems to end his conflict.

Herman Melvilles Moby Dick Essay -- Moby Dick Melville Death Essays

Herman Melville's "Moby Dick" In Moby Dick, by Herman Melville, a recurring theme of death is seen throughout the book. A coffin appears at the beginning of the book and at the end of the book, Ishmael sees a large oil painting that foreshadows and represents many things and events that follow in the book, and Fedallah makes a prophecy talking about hearses and predicts Ahab’s death. Ishmael stays at The Sprouter-Inn, whose proprietor was a man named Peter Coffin. In the end, Ishmael clings to a coffin for over a day until rescued by another boat. The picture Ishmael sees contains many things seen later in the book, such as a whale and a horrible storm. Fedallah’s prophecy of hearses and hemp prove to be true.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Moby Dick begins and ends with a coffin. At the beginning of the book, Ishmael talks to Peter Coffin, the proprietor of The Sprouter-Inn, for a place to stay. He does not have any open rooms so Ishmael is forced to room with Queequeg whom he does not meet until after he goes to sleep. When Queequeg walks in, Ishmael says, â€Å"Landlord, for God’s sake, Peter Coffin! Landlord! Watch! Coffin! Angels! save me!† (Melville, 23) This quotation foreshadows the event later in the story when Ishmael will again need a coffin’s help. In the epilogue, it is described, â€Å"the coffin life-buoy shot lengthwise from the sea, fell over, and floated by my side. Buoyed up by that coffin, for almost one whole day and night, I floated on a soft dirge-like main.† (Melvil...

Effects Of Anobolic Steroids Essay -- essays research papers

The Effects of Anabolic Steroids You’ve all seen them, the enormously large muscle-heads at the gym, the participates of the World’s Strongest Man Competition, the amazing offensive tackles, and the lightning fast runners. They were all unnaturally strong, and looked like gods. You tend to obsess over how beautiful their bodies are, how strong they are, or how fast they can run. All you can think about is reaching that level of athletic excellence, and nothing will hold you back. At times like these some people tend to take the quick fit to get closer to their idols, in the form of steroids. But what individuals tend not see is the horrible side effects that accompany the use of these anabolic steroids. These powerful drugs have both positive and negative results from their use. Along with increased strength and size, users of steroids suffer from a wide range of sicknesses such as cancer, shrinkage of testicles, bad acne, hair loss, damage organs, intense mood swings, and impotence.   Ã‚  Ã‚  Ã‚  Ã‚  Anabolic steroids are a group of muscle building chemicals, which are synthetic versions of the male hormone, testosterone. Developed in the 1930’s, they were prescribed to aid in muscle tissue repair by those who had undergone surgery or had degenerative diseases. Now the patients do not only use them but also athletes. Starting in the 1940’s steroids were introduced into sports. Steroids were one of the main reasons that Russia’s 1952 Olympic weightlifting team came out with pile of medals. With these results other nations thought their competitors should have the same advantage, and the use of steroids spread like wildfire.(NIDA pg 2) But now steroids are illegal to use if not prescribed by a physician, and have been banned by nearly all-athletic organizations, both professional and amateur.   Ã‚  Ã‚  Ã‚  Ã‚  Just how popular is the use of steroids? Well, one survey states that the prevalence of self-reporting anabolic steroids use in adolescents ranges from 5%-11% of males and 2.5% in females.(AAP pg 2) So, the even at a young age kids decide to use steroids to their advantage. At this age they do not take time to look at the adverse effects of steroid but only the perks. Most individuals consume steroids in two ways. People either administer them orally or by intramuscular injection. Once taken there are a series of events that ... ... as â€Å"roid rage†. This constitutes a more aggressively natured person, who is more subject to mood swings. A typically calm, intelligent person could be transformed into a crazed senseless being. The slightest upsetting factor could set them off. These mood swings and shifts tend to be temporary and cease after discontinued use of the drugs, but some of the other effects are lasting, and can be extremely devastating. Less harmful, but important as well is the fact that steroids are banned by nearly every athletic organization, and if it is determined that an athlete used steroids, all medals, trophies, prized and glory can be stripped away. Athletes who train with the use of steroids are taking a huge gamble. Although steroids can have amazing results, and seem to be the greatest thing on earth, they also hold a cornucopia of terrible things in store for the person who uses them irresponsibly. They must evaluate for themselves if the potential physical prowess that the y could attain through the use of steroids is worth the possibility of the devastating side effects. They must also keep in mind the consequences that they could encounter if they do use steroids, with are an illegal

Crime and Punishment in Ancient Greece Essay

Today, criminals are punished for their crimes by going to jail or prison or being on probation. But what was it like in Ancient Greece? After the Dark Ages, about 1200-900 BC, the Ancient Greeks had no official laws or punishments. Murders were settled by the victims family killing the murderer, but this was difficult if they were elderly or female. This often began endless blood feuds. It was not until the seventh century BC that the Greeks began to establish laws. Around 620 BC, Draco wrote the first law for Greece. This law said that exile was the penalty for murder and was the only one of Draco’s laws that Solon kept when he became law giver in 594 BC. Foreign slaves were often employed as police men and women in Ancient Greece. After somebody reported a crime, if somebody was arrested, an informant would receive half of fine charged to the criminal. In Athens, criminals were tried before a jury of 200 or more citizens picked at random. Going to prison was not an usual punishment for the people of Greece. In cases involving rape, theft, adultery, and murder, the accused got a written summons that told them when they had to appear before the magistrate. Athenian law was divided into two things, public and private action. Public actions included the entire community. Private actions included an individual. In cases of murder, the victims family was required to prosecute the killer. Even though magistrates were at the trial, they weren’t judges. They neither gave advice nor did they convict the felon. They just supervised the hearing. The jury in a trial was made up of 200-600 members over the age of thirty to make sure there was no risk or bribery. After the speeches had been delivered by the prosecution and the defense, the jurors voted without deliberation. In the 5th century BC, jurors cast their vote in secret. Each juror was provided with two tokens, one for conviction and the other for acquittal. The juror put one of these in a wooden urn whose tokens were disregarded, and the other in a bronze urn whose votes were counted. Judgement was passed on a majority verdict. In the 5th century B. C. , a tie meant an acquittal. In the following century, old-numbered juries were the norm and that is the custom today. In Ancient Rome the slaves had no rights at all. They were thought of and treated like merchandise. However, slaves did cost money to buy so many of the punishments did not inflict lasting damage. The lash was the most common punishment. When slaves were beaten, they were suspended with a weight tied to their feet, so they wouldn’t be able to move them. Another punishment was to be branded in the forehead. An alternative punishment included the slave being forced to carry a piece of wood around their necks wherever they went. This was called furca; and whichever slave had had been punish with this was called furcifer all the time after that. Slaves were also, by way of punishment, often kept in a work-house, or house of correction, where they had to turn a mill for grinding corn. When punished for any capital offense, they were commonly crucified; but this was eventually prohibited under the rule of the Emperor Constantine. In Rome, the punishments for death are beheading, strangling in prison, throwing a criminal from the Tarpeian rock, crucifixion, burying a person alive, or throwing a criminal in the river (patricide). Throwing a criminal in the river was inflicted for killing your father. The criminal was immediately blindfolded as unworthy of the light, and in the next place the person were taken to the field of Mars outside Rome, stripped of everything then whipped with rods. He was then sewed up in a sack, and thrown into the sea. Later in time, to add to the punishment for patricide, a serpent was put in the sack; and still later, an ape, a dog and a cock. The sack which held the criminal was called Culeus, on which account the punishment itself is often signified by the same name. There are eight kinds of punishments, fine, fetters, flogging, retaliation of kind, civil disgrace, banishment, slavery, and death. Punishments in Ancient Rome were very harsh and violent and they are unlike the laws today.

Finance Report ASOS ESSAY

With a rate much higher than the sis free rate of return (4%) investors are likely to invest in the company (risk Free Rate Of Return Definition I Investigated', 2003). Return on sales Return on sales (ROSS) stands at 8. 59% in 2008 and stays fairly consistent through to 2009. In 201 0 it increases marginally by 0. 68% to 9. 11%, however falls to 6. 30% by 2012. The target Return on sales is often around 10% dependent on the type of industry, so SASS falls below the target. However SASS have a high sales volume, which does not necessarily mean a low ROCK (France, 2013).The year preceding August 2013 they received 19,372 orders; a 43% increase on the previous year. (Sass ply. Results & reports, 2013) Gross Margin % The gross profit margin in 2008 showed a pleasing 46%; however between 2008-2011 there is a continuous downfall, with a decrease of 7. 23% over the 3 years. Although this increased by 12. 4% in 201 2, the 7. 23% fall in gross profit could potentially be catastrophic for a c ompany with low ROSS. However this could be due to a change in the price of raw materials or selling prices. (France, 201 3) Liquidity and gearing Sass' current ratio is always between 1. 5-1. 56:1. However they have not borrowed any money over the 5 year period, so carry a low risk to investors. Therefore even though they are not at the ideal ratio of , they have not borrowed any money; indicating they have good short-term financial strength (LetsLearnFinanceFinance in Simple Terms, 2011) Activity Debtor turnover began at 8 days in 2008, however made a vast improvement in 2009 falling to 2 days and then from 2010-2012 remained at 1 day. Creditor turnover days began at 68 days in 2012 which is fairly high, however this creased to 42 days in 2012.This suggests that SASS have good credit control and a low risk of bad debts as their debtor turnover is always at least 40 days less than their creditor days. (France, 201 3) Stock turnover has increased from 98 days to 121 days from 2008-2 012 and remains fairly consistent throughout. However due to the seasonal nature of the industry with fashions changing regularly, they should try to decrease their stock turnover days. Employee Ratios Sales per employee started at a commendable IEEE,477 and despite falling y EYE,801 between 2008-2012, increased to IEEE,835 by 2012.This totals El 27,358 increase in sales per employee over the 5 year period. Profit per employee remains consistent throughout, ranging between EYE,058-EYE,557; an exception being 2011 where it drops drastically to EYE,212. This correlates with the low profit margins and return on sales for the year. Growth ratios From 2008-2009 sales increased by 104% as they entered the market, most likely due to promotion. However the following year it dropped 69% and then increased a steady 1 1 % over the next two years.The operating profit was 100% after the first year and dropped dramatically to -22% in 2011 resulting in a loss. However this was recovered by 2012 wi th a 96% growth. To remain sustainable they must try and keep their growth rates consistent. Conclusion The company appears stable due to their good cash flow. They have a low risk to investors, with high potential returns. SASS have no gearing, which gives them the potential to expand in the future to remain competitive in such a tough industry. If they were to borrow this would also improve the company's current ratio.

Andrew Davis Othello Essay

Explain how Andrew Davies’ 2001 film version of Othello appeals to a contemporary audience, shedding light on 1604 play and expanding your knowledge of it. Davies 2001 film version of Othello appeals to a contemporary audience, shedding light on the 1604 play through the use of new filming techniques, the implementation of a new storyline (the Death of Billy Coates) and the use of modern language which appeals more too today’s audience. Filming techniques appeal to a contemporary audience as they capture the audience’s attention, engage us more as viewers and entertain the audience more in an interacting way. Techniques such as short sharp editing, camera sweeping and close ups are us in Davies 2001 film to grab the attention of the audience, and keep them interacted. In the 1604 play, Shakespeare was not able to implement these filming techniques in order to highly engage his audience. This is an example as to how Davies film sheds light on Shakespeare’s play. Through the use of filming techniques, Davies is able to expand the viewer’s knowledge of the play. He is able to emphasise the chaos and seriousness when Othello addresses the angry mob through the use of short sharp editing, highlight themes such as sex through the use of camera sweeping in the opening scene and the theme of religion through the use of close ups on the cross. Davies is able to expand on Shakespeare’s themes such as racism in the scene where Othello addresses the angry mob outside the police headquarters. In this scene, Davies uses short sharp editing to create a sense of chaos and foreshadowing. He expands on Shakespeare’s theme of racism by using an angry mob to highlight the need to change racial prejudice within society. In Davies film, we see that there is a need to get rid of racism, whereas in the play, racism is an accepted aspect of society. Davies illustrates the changes in society overtime. Davies expands the knowledge of the contemporary audience on the hidden messages on racism by highlighting racial prejudice and showing the ways on how the perspective of racism has changed over time. Another way that Davies sheds light on the 1604 play is through the implementation of a new storyline, the Death of Billy Coates. This expands the audience’s knowledge on the theme of racism. The Death of Billy Coates is implemented in the film for the audience to better understand the racial prejudice that existed in society. It expands our knowledge on the theme of racism as it is an easier way for a contemporary audience to understand racism in society, rather than interpreting a text that uses complicating language to show the racism in society in phrases such as ‘’moor’’ and ‘’thick lips’’. Modern language is used in the film so that the audience can relate more to what the characters are saying and therefore understand it better. The Shakespearean language can be hard to understand, it is complex and a modern audience may find it difficult to relate to. Davies film takes out old Shakespearean language and implements modern language in order to expand the knowledge of the audience. Modern language helps the audience better understand characterisation, key themes such as deception and jealousy; which is shown in Iago’s lines of ‘’you big black bastard’’; and contextual values such as gender representation, which is shown when Lulu refers to Iago as being an ‘’arsehole’, showing the liberation of women and how they are able to speak out, which would be highly unaccepted back in Shakespearean times. In Act 1 Scene 3, we see a soliloquy used to address the audience and to voice Iago’s opinions. The soliloquy includes very complex language such as: If I would time expend with such a snipe. But for my sport and profit. I hate the Moor. In this soliloquy Shakespeare is trying to outline to the audience the theme of jealousy. Davies achieved this by breaking the fourth wall, in the scene where Ben Jago goes on a rant leaving his office. His thoughts are expressed through a simple voiceover. This is much easier for a contemporary audience to interpret the messages of jealousy within the context than it is to read a soliloquy, This is a great example as to how Davies film sheds light on the 1604 play Through the use of techniques such as modern language, the implementation of a new storyline and new filming techniques, Davies is able to expand on the messages highlighted in Shakespeare’s 1604, and even further, highly engage a contemporary audience.

Shouldice Hospital Limited. Case Study Analysis

EXHIBIT 1 Acceltion,s Service Guarantee Quaury oF Srnvlcn GueneNTEE TheAccelIionQualitvofServiceGuaranteedefines,AcceI1ion,sassurance*, Ifj:r:fl†. ‘,f†,iljtm3;:ru:mlFj *-Hiri,†Ã¢â‚¬ Ã¢â‚¬  dil;;affi,. irn † 1. Perfonnance Guarantee a†ri,,iuo. , or'te-. *r,sea ne. â€Å"i,, is the same as Accellion guarantees that the performance of the. Net-work uproading and downloading content, Accellion service' will be no t*t p†. â€Å"*t of that w1n hich';;. hr;†*d by a benchmik origin as a resurt of usine the site being accessejfrom r. ‘ ‘r†Ã¢â‚¬ Ã¢â‚¬Ëœibii , ffi,ltji'fi ::,Ti:T:t ‘u p†Ã¢â‚¬Ëœf†Ã¢â‚¬ËœÃ¢â‚¬ Ã¢â‚¬ ilffi, p†,ro. *u,'†Ã¢â‚¬  *iTly*il? ::T::#? Jr:[:il:,:xHi. il:ilabilitv, 3.Customer Service -â€Å",****,L,;;tr o;;;,%li o, o†. ;r,o. ,. excludingForce Maieureand schedured Maintenance for customers Guarantee should Accellion fail to meet the service levels set out in section s 1 and 2 with one (L) month's service fee ror Accenion will credit ttre monttirir†Ã¢â‚¬ tua-*n†r,,n† r†,i†[Gl3bove account .;;†d;;;;iili,i†t*. mer the customer,s ritten notice to Accellion of such failure gives w withi'ii;;6) aays rrom ttre J* ,†Ã¢â‚¬ r1 rrrr†re occurred. with this requirement,wil r†rr†it. rt†t†;il;;/r The Customer's rrii†* t†. â€Å"*fry right to receive such credit. Accellion will notify the c†ttom†Ã¢â‚¬Ëœ. ,o L:::I†frffixirabre or anv other iI* ir'i1 ;s r,or. , liauyrf;;;y*. J of scheduled Maintenance. I reas†Ã¢â‚¬ ;;;ni†;;ii p;fi;', ffir;tn† c,,i. -,†Ã¢â‚¬ . 1;J;;i;;ii,†Ã¢â‚¬ Ã¢â‚¬ ,saryf the service acrion to *†fffflflffi[rffi;';::lJ;:,Ji;:;†*,†. :il$J;t3i:J:fl*f;::il::#*il::::†* 4. Security and privacy policy ,o any inquiry in re,a,ion,o Accellion has comolete respect for the Customer's privac y and that of any custome,r data stored in Accellion service does not require Acce,ion servers. The Customers i† prtJa† i†y;a:lr'r†i;;te servers' All information provided details for the data being stored on the to a†. â€Å"uio†iy' tLr† c†. r. i',†r';;;r†i'i;, he Customer,, ;il:ilT I†v r,u,,† u†t†,, ,or† b†r,†rit. A,ccerion w,I not hat the Disclosure of Customer's itrtt'†Ã¢â‚¬Ëœti. † 5. iui]'i. A. â€Å"†[ion's ;t;il:;,,, &:i:T†Ã¢â‚¬ ,t:ffi:1nir. ;r',1;li:ffi;d##Hi; ilJ'A'ff1†³Ã¢â‚¬ËœX;1T'. |,H:†fiH^dr:1[:o'aut, to possession shalr i-tu†t *'† . ifntI . ,*p. ffity onlybe made where such disclosure is *a to the terms or use or â€Å",,]o,† Accellion will ensure-that th† ct'stom†Ã¢â‚¬ s informatiorr and data [areJ ke{1cur9 or imProPer use' which includes t'trqg;ii*r;uur† rt†p, io rr. ri,fil,tr1r,. mer,s adenrity d protected from unauthorized access i before granring access. EXHllBlr Dear Team, 2 orAcclrionEmail to All Accellion staff Announcing the Launch of the oos Guarantee [T X':i'ji:#:ffi11:;J:T? ,i? :]†#t'^Y^:l:1*8 vua,ry ot ervlce guarantee read it over very carefully. vo† iulLri†Ji;;;;;1/†;†*u16 Quarirvof service suarantee (Qos). prease Please ancr puts t ‘† ownership o in this company to deliver. C†r,o. â€Å"†. , ompanf c ustomers aon,r wen+ . â€Å"J9,flT? ‘L†l31d irt nuts *he -o*r,†rrnipi†n ever d o,. ,;t;;t-;1q6btcDDrve' ;†;;;;† ,;;h#; theirnetwo'rkrip;*;;irr†rilrhcfi–,*–. –. ,f1. ‘-t-â€Å",LevelAgreement(sLA);ttruy;†rt**i *::::;ilffl:r. H,ffi :Slfl a*Xi A;::#J:ffi â€Å"‘,,*:mf :'†**:*;$ii+,r,fr;y:'^,'†j,:nTffi 18,. #,†l*iF:iqd-. i†Ã¢â‚¬ ;'ffi â€Å"H? ::1H:J:†H:'†;T†;1f 3†³tr:; As a member of the Accellion –Lt, vl\_. 1. team, you are key to our client,s satisfaction. Thanks in advance for your suPport in making our clients and ourselves successful. |.. 4? j:|ir!. -. ‘!. ii. ‘,l:*||-:i;:1:†|:|i||::l.. ;:::1,;:::;:;j::i. ];::|:i:]i::::::jl:]]j:::::]:. :::]] L. what is the marketing impact of a well-designed guarantee? 2. Eaaluate Exhibit the_ seraice design of Acceilion,s guarantee shown in r-. How ffictiae wilr it ui rn communicating seraice exceuence to potentiar and current customers? would you recommend any changes to its design or imple_ mentation? 3†² will he guarantee be successfut in creating a curture for seraice exceilence within Aiceilion? whit erse may be needed for achieoing such a culture? . Do you 4' think customers mEht take adaantage of this guarantee and â€Å"stage† seraice f;ilures to inaokeTlrr'grorantee? If yes, how could Acceuion minimize potentiar iheating on its guarantee? The Accellion Service Guaran tee Sg1r Case 16 Shouldic e Ho spit al Limite d (Abri dge d) JeuEs Hpsrprr AND Rocnn HellowELL A Canadian hospital specializing in hernia operations is considering whether and how to expand the reach of its seraices, including expansion into other specialty areas.Various proposals haae been adaanced to increase the capacity of the hospital without demotiaating the staff or losing control oaer seraice quality, which, in addition to achieoing excellent medical outcomes, has created a aery deaoted base of patient â€Å"alumni. † Options include adding Saturday surgical operations, building an extension, and constructing a neTD hospital in another location, perhaps in the United States. TWo shadowy figures, enrobed and in slippers, walked slowly down the semi-darkened hall of the Shouldice Hospital. They didn't notice Alan O'Dell, the hospital's managing director, and his guest.Once they were out of earshot, O'Dell remarked good nature dLy, â€Å"By the way they act, you'd think our patients own this place. And while they're here, in a way they do. † Following a visit to the five operating rooms, O'Dell and his visitor once again encountered the same pair of patients still engrossed in discussi. g their hernia operations, which had been performed the previous morning. HrsroRY An attractive brochure that was recently printed, although neither dated nor distributed to prospective patients, described Dr. Earle Shouldice, the founder of the hospital: Dr. Shouldice's interest in early ambulation stemmed, ffi:.? :T,]1;5,T? j:T]:J†H-â€Å",H,::,T#|'^# the girl's subsequent refusal to stay quietly in bed. In spite of her activity, no harm was done, and the experience recalled to the doctor the postoperative actions of animals upon which he had performed sur gery. They had all moved about freely with no ill effects. By 1,940, Shouldice had given extensive thought to several factors that contributed to early ambulation following surgery. Among them were the use of a local anesthetic, the nature of the surgical procedure itself, the design of a facility to encourage movement without unnecessarily causing discomfort, and the postoperative egimen. With these things in mind, he began to develop a surgical technique for repairing herniasl that was superior to others; word of his early success generated demand. Dr. Shouldice's medical license permitted him to operate anywhere, even on a kitchen table. However, as more and more patients requested operations, Dr. Shouldice created new facilities by buying a rambling 130acre estate with a 17,}}0-square foot main house in the Toronto suburb of Thornhill. After some years of planning, a large wing was added to provide a total capacity of 89 beds. Dr. Shouldice died in 1965. At that time, ShouldiceHospital Limited was formed to operate both the hospital and clinical facilities under the surgical direction of Dr. Nicholas Obney. In 1999, Dr. Casim Degani, an internationally-rec o g nrzed autho rity, b ecame surge on-inchief. By 2004,7,600 operations were performed per year. THr SHouLDtcE METHoD Only external (vs. internal) abdominal hernias were repaired at Shouldice Hospital. Thus most first-time repairs, â€Å"primaries,† were straightforward operations requiring about 45 minutes. The remaini. g procedures involved patients suffering recurrences of hernias previously repaired elsewhere. Many of the recurrences and very difficult hernia repairs required 90 minutes or more. In the Shouldice method, the muscles of the abdominal wall were affanged in three distinct layers, and the opening was repaired-each layer in turn-by overlapping its margins as the edges of a coat might be overlapped when buttoned. The end result reinforced the muscular wall of the abdomen with six rows of sutures (stitches) under the skin cover, which was then closed with clamps that were later removed. (Other methods might not separate muscle layers, often involved feH,er :ilil';,†#:1â⠂¬ ³3i*:ffi':T,'†:nvorvedtheinsertionotCoPyright O 2004 President and Fellows of Harvard College. To order copies or request permission to reproduce materials, call 1-800515-7685, write Harvard Business School Publishing, Boston, MA021,63, or go to http://www. hbsp. harvard. edu. No part of this publication may be reproduced, stored in a retrieval system, used in a spreadshee! or transmitted in any form or by any means–electronic, mechanical, photocopying, recording, or otherwise-without the permission of Harvard Business School. Professor James Heskett prepared the original version of this case, â€Å"Shouldice Hospital Limited,† HBS No. 583-068.This version was prepared jointly by Professor James Heskett and Roger Hallowell (MBA 1989, DBAI997). HBS cases are developed solely as the basis for class discussion. Cases are not intended to serve as endorsements, sources of primary data, or illusfrations of effective or ineffective management. 592 A typical first-tim e repair could be completed with the use of preoperative sedation (sleeping pill) and analgesic (pain killer) plus a local anesthetic, an injection of Novocain in the region of the incision. This allowed immediate post-operative patient ambulation and facilitated rapid recovery. THe PaTIENTS' ExpERIENcEMost potential Shouldice patients learned about the hos- pital from previous shouldice patients. Although thousands of doctors had referred patients, doctors were less likely to recommend shouldice because of the generally regarded simplicity of the surgery, often considered a â€Å"bread and butter† operation. Typically, many patients had their problem diagnosed by upersonal physician and then contacted Shouldice directly. Many *tru made this diagnosis themselves. The process experienced by shouldice patients depended on whether or not they lived close enough to the hospital to visit the facility to obtain a diagnosis.Approximately 10% of shouldice patients came from outside t he province of ontario, most of these from the United States. Anoth er 60†³/o of patients lived beyond the Toronto area. These out-of-own patients often were diagnosed by mail using the Medical Information Questionnaire shown in Exhibit L. Based on information in the questionnaire, a shouldice surgeon would determine the type of hernia the respondent had and whether there were signs that some risk might be associated with surgery (for example, an overweight or heart condition, or a patient who had suffered a heart attack or a stroke n the past six months to a year, or whether a general or local anesthetic was required). At this point, a patient was given a operating date and sent a brochure describing the hospital and the shouldice method. If necess ary, a sheet outlining a weight-loss program prior to surgery was also sent. A small proportion was refused treatment, either because they were overweight, represented an undue medical risk, or because it was determined that they di d not have a hernia. Arriving at the clinic between 1:00 p. M. and 3:00 p. M. the duy before the operation, a patient joined other atients in the waiting room. He or she was soon examined in one of six examination rooms staffed by surgeons who had completed their operating schedules for the day. This examination required no more than 20 minutes, unless the patient needed reassurance. (patients typic ally exhibited a moderate level of anxiety until their operation was completed. ) At this point it occasionally was discovered that a patient had not corrected his or her weight problem; others might be found not to have a hernia at all. In either case, the patient was sent home. After checking administrative details, about an hour fter arrivin 8 at the hospital, a patient was directed to the room number shown on his or her wrist band. Throughout the process, patients were asked to keep their luggage (usually light) with them. All patient rooms at the hospital were semiprivate, containi^ g two beds. patients with similar jobs, backgrounds, or interests were assigned to the same room to the extent possible. upon reaching their rooms, patients busied themselves unpack ing, getting acquainted with roommates, shaving themselves in the area of the opera- tion, and changing into pajamas. At 4:30 P. M. , a nurse's orientation provided the roup of incoming patients with information about what to expect, including the need for exercise after the opera- tion and the daily routine. Accordi. g to Alan OiDell, â€Å"Half are so nervous they don't remember much. ,, Dinner was then served, followed by further recreation, and tea and cookies at 9:00 p. M. Nurses emphasized the importance of attendance at that time because it provided an opportunity for preoperative patients to talk with those whose operations had been completed earlier that same duy. Patients to be operated on early were awakened at 5:30 A. M. tcl be given preop sedation. An attempt was ade to schedule operations for roommates at approximately the same time. patients were taken to the preoperating room where the circulating nurse administered Demerol, an analgesic, 45 minutes before surgery. A few minutes prior to the first operation at 7:20 A. M. , the surgeon assigned to each patient administered Novocain, a local anesthetic, in the operati. g room. This was in contrast to the typical hospital procedure in which patients were sedated in their rooms prior to being taken to the operating rooms. upon the completion of their operation, during which a few patients were â€Å"cha tty', and fuily aware of hat was going on, patients were invited to get off the operating table and walk to the post-operating room with the help of their surgeons. According to the director of nursing: Ninety-nine percent accept the surgeon,s invitation. while we use wheelchairs to return them to their rooms/ the walk from the operating table is for psychological as well as physiologicai [blood pressure, respiratory] reasons. patients prove to themselves that they can do it, and they start their all-important exercise immediately. Throughout the day after their operation, patients were encouraged to exercise by nurses and housekeepers alike. By 9:00 P. M. n the duy of their operations, all patients were ready and able to walk down to the dining room for tea and cookies, even if it meant climbing stairs, to help indoctrinate the new â€Å"crass† admitted that duy. on the fourth morning, patients were ready for dis- charge. During their stay, patients were encouraged to take advantage of the opportunity to explore the premises and make new friends. Some members of the staff felt that the patients and their attitudes were the most important shouldice Hospital Limited (Abridged) 593 (HIBIT ;†EF 1 Medical lnformation O,uestionnai re 5 ‘n,ti,rBER (or Rural Route or P. O. Box) Province/StateTown/City SHOULDICE HOSPITAL 7750 Bayview Avenue Box 379, Thornhill, Ontario L3T 4A3 Canada Ph one (418) 889-1 125 Telephone # (Thornhill – One Mile North Metro Toronto) tq-Frhrr. 1^i il3$-1- rr=CBlv'lATlON: Please give name of lnsurance Company and Numbers. MEDICAL .nS,-IANCE: (Please bring hospital certificates) INFORMATION nLR3r:,r- ‘. a – r. l IJCE: (Please bring insurance certificates) OTHEH SURGICAL INSURANCE Patients who live at a distance often prefer their examination, admission and operation to be arranged all on a single visit – to save making two lengthy journeys. The whole kEl&anr:r Name of Business Are you the owner? f Retired Yes – purpose of this questionnaire is to make such arrangements possible, although, of course, it cannot replace the examination in any way. Its completion and return will not put you Former Occupation No under any obligation. Do you smoke? Please be sure to fill in both sides. tr-! n? -? : asr,ssrcn date? (Please give as much advance notice as possible) ry*esi:,-s =-(–, Sa:-‘:a;' cr Sunday. ffiEr h ,s *crJ FOR OFFICE USE ONLY Type of Hernia This information will be treated as confidential. ;I†EXIEEIEEIRIE: ffi iMEfrgles ory' cqJd n=trr [email  protected] :rE] cr*en rr d yotrr operatirn a tir lrctrr ru=ight EXHIBIT 1 (ConttnueolPLEASEBEACCURATE! :Misleadrngfuures.. *fiâ‚ ¬rl. cFeoxâ‚ ¬Ã¢â€š ¬]r3†² admissionday,couldmeanposFonementolyqJropeGlhontrlll†,yc'-,,[e,Etri Waist (muscles THIS IS YOUR CHART – PLEASE MARK IT! APPROXIMATE SIZE. † Walnut (or less) Hen's Egg or Lemon GraPefruit (or more) INFORMATION ESSENTIAL EXTRA and put that apply to your hernias Use only the sections v. lu H a / in each relaxed)†Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬ Ã¢â‚¬Ëœins' is your health now E treatment: Pressure Excess bodY fluids Chest Pain (â€Å"angina†) lrregular Heartbeat Ulcers Anticoagulants (to delaY blood-clotting or to â€Å"thin the blood†) F t ‘ Name of anY Prescnbe: pills, tab lets or caPsutres 1otake regularlY – A nY condition Please tick regular for which You are having Diabetes Asthma & Bronchitis Y ,JI GOOD ; Blood ,JI Chest (not exPancld' il il t] t] I il I il still be finished in time for a 12:30 P. M. lunch in the staff dining room. Upon finishing lunch, surgeons not scheduled to operate in the afternoon examined incoming patients. A surgeon's day ended by 4:00 P. M. In addition, a surgeon could expect to be on call one weekday night in ten and one weekend in ten. Alan O'Dell commented that the position appealed to doctors who â€Å"want to watch their children grow up. A doctor on call is rarely called to the element of the Shouldice Program.Accordi^g to Dr. Byrnes Shouldice, son of the founder, a surgeon on the staff, and a 50% owner of the hospital: Patients sometimes ask to stay an extr a day. Why? Well, think about it. They are basically well to begin with. But they arrive with a problem and a certain amount of nervousness, tension, an d anxiety about their surgery. Their first morning here they're oPerated on and experience a Sense of relief from Something that's been botheri. g them for a long time. hospital and has regular hours. † Accordi. g to Dr. They are immediately able to get around, and they've got a three -duy holiday ahead of them with a Per- Obney:When I interview ProsPective surgeons, I look for experience and a good education. I try to gain some insight into their domestic situation and personal interests and habits. I also try to find out why a surgeon wants to switch positions. And I try to determine if he's willing to perform the repair exactly as ,::it i ? ffi : †'il† JilI% IL:x *,x'*#: have the run of the 3 patients, make friends easily, and hospital. In summer, the most common after-effect from the surgery is sunburn. he's told. This is no place for prima donnas. Tue NuRsEs' ExPERtENcE Dr. Shouldice added: 34 full-time-equivalent nurses staffed Shouldice each 24 hour period.H owever, during non-oPerating hours, only six full-time-equivalent nurses were on the premises at any given time. While the Canadian acutecare hospital average ratio of nurses to patients was 1,:4, at Shouldice the ratio was 1:15. Shouldice nurses spent an unusually large proPortion of their time in counseli. g activities. As one suPervisor commented, â€Å"We don't use bedpans. † According to a manager, â€Å"shouldice has a waiting list of nurses wanting to be hired, while other hospitals in Toronto are short-staffed and perpetually junior resident in surgery performs. Hernia repair Tiaditionally recruiting. † hernia is often the first operation thatThe hospital employed 10 full-time surgeons and other major operations. This is quite wrong, ES is borne out by the resulting high recurrence rate. It is a tricky anatomical area and occasionally very complicated, especially to the novice or those doing very fer*hernia repairs each year. But at Shouldice Hospital a surgeon learns the Shouldice technique over a periol of several months. He learns when he can go fast anc when he must go slow. He develops a pace and a L?. xli;J!. T,:i'†Ã¢â‚¬ *11:1†²-x1'*:1i#;il'It;. TJ: geons. We teach each other and try to encourage a 8 each duy. a scrubbing scheduled operation at 7:30 A. M. hortly before the first If the first operation was routine, it usually was completed by 8:15 A. M. At its conclusion, the surgical team helped the patient walk from the room and summoned the next patient. After scrubbrng, the surgeon could be ready to operate again at 8:30 A. M. Surgeons were advised to take a coffee break after their second or third operation. Even So, a surgeon could complete three routine operations and a fourth involving a recurrence and Shouldice Hospital Limited (Abridged) tr– achieve absolute perfection. Excellence is the eneml' of good. part-time assistant surgeons. TWo anesthetists were also on site.The anesthetists floated among cases e xcept when general anesthesia was in use. Each operating team required a surgeon, an assistant Surgeofl, d scrub nurse, and a circulating nurse. The operatirg load varied from 30 to 36 operations per duy. As a result, each surgeon typically performed three or four oPerations A typical surgeon's duy started with a L' regarded as a relatively simple operation compared to group effort. And he learns not to take risks Tne DocroRs' ExPERIENcE 595 ‘ a Chief Surgeon Degani assigned surgeons to an oPerating room on a daily basis by noon of the preceding da1†² This allowed surgeons to examine the specific patienE hat they were to operate on. Surgeons and assistants H-ere rotated every few days. Cases were assigned to give do. tors a non-routine operation (often involving a recurrencâ‚ ¬ several times a week. More complex Procedures ^'erâ‚ ¬ assigned to more senior and experienced members of th† staff. Dr. Obney commented: If something goes wrong, we want to make sure t ha: we have an experienced surgeon in charge. Experience is most important. The typical general surgeon mai perform 25 to 50 hernia operations per yeaL Ours Perform 750 or more. The L0 full-time surgeons were paid a straight salan' typically fi,aa,000. In addition, bonuses to doctors 'ere distributed monthly. These depended on Profit, indir-icual productivity, and performance. The total bonus Pc-‘i paid to the surgeons in a recent year was aPProximate-‘r $400,000. Total surgeon compensation (including benefir was approximately 15% more than the average income for kitchen staff several times a d,ay, and the hospitar staff to o'D efi, â€Å"weuse arl fresh ingredients and prepare the food from scratch in the kitchen. ,, The director of housekeeping pointed out: a surgeon in Ontario. Training in the shouldice technique was important eat together. Accordi^g to ecause the procedure could not be varied. It was accomplished through direct supervision by one or more of the seni or surgeons. The rotation of teams and frequent consultations allowed for an ongoing opportunity to appraise performance and take corrective action. where possibre, I former shouldice patients suffering recurrences were assigned to the doctor who performed the first operation â€Å"to allow the doctor to rearn from his mistake. ,, Dr. obney commented on being a shouldice surgeon: ilH:*XX##'#Hlti:iJf mx;^:†x$::: ing notes [for confidence], e.. oriaging eachither, and walking around, getting exercis.. briourse, e,re in the rooms straightenirg ,p throughout the day. This gives the housekeepers ; chancl to josh with the patients and to encourage them to exercise. A doctor must decide after several years whether he to do this for the rest of his liie because, just a Iultt in other speciarties-for exampre, radiology_h. s loses touch with other medical disciplines. If h; stays for five years, he doesn't leave. Even among younger doctors , few elect to leave. ?,. i. |. 1.. lrt|ii;. ; |ii|:. :. ||::)|:|ii||. |i::|||||:. :|::||:::|:::|:::::::::::::::::::::::::::::::::: The shouldice Hospital contained two facilities in one uilding-the hospital and the clinic. On its first-level, the hospital contained the kitchen and dining rooms. The sec_ ond level contained a large, open tounge area,the admis_ sions offices, patient rooms, and a spacious grass-covered Florida room. The third revel had aaaitiond fatient rooms and recreational areas. patients could be seln visiting in each others'rooms, walking up and down hallways, loung_ irg in the sunroom, and making use of light recreational facilities ranging from a pool table to an exercycle. Alan o'Dell pointed out some of the features of the hospital: The rooms contain no telephone or television ets. If a patient needs to make a call or wants to watch terevi_ sion, he or she has to take a walk. The steps are designed specialry with a smalr rise to alow patients recently operated on to negotiate the stairs without undue dis comfort. E-â€Å"†Iy rqluru foot of the hospital is carpeted to reduce the hospital feeling and the possi_ bility of a fall. Carpetir,g urro gives tf,e phce a smell other than that of disinfJctant. ‘ This- facility was designed by an architect with input from Dr. Byrnes shouldice and Mrs. w. H. uiquhart (the daughter of the founder). The facility was discussed for years and many changes in the lans were made before the first concrete was poured. A number of unique policies were also instituted. For example, parents accompanying children here for an operation stay free.. you may wonder why we can do it, but we learned that *. rrre more in nursing costs than we spend for the parent's room and board. have- only three on my housekeeping staff for the entire facility. one of the reasons for ; f†* housekeep_ that we don't need to change rinens during a ::? ,tr patient's four- duy stay. Arso, the medical staff doesln,t The clinic housed five operating rooms, a labor ator y, and the patient-recovery room. In totar, the stimated cost to furnish an operating room was $30,000. This was con_ siderably less than for other hospitals requiring a bank of equipment with which to administer anesthetics for each room. At shourdice, two mobile units were used by the anesthetists when needed. In addition, the complex had one â€Å"crash cart† per floor for use rf a patient should suffer a heart attack or stroke. ilin|,4|'i|4? l|:j:i|'i|:|j|!. :||i:|. |::::::|||:::;:i. :|:::):':|::::::|::::|::::):::::::::':1: Alan O'Dell described his job: we try to meet people's needs and make this as good a place to work as possible. There is a strong concern or employees here. Nobody is fired. [This was later reinfor. â€Å"-d by Dr. shouldice, who described a situa_ tion involvirg two employees who confessed to theft in the hospital. They agreed to seek psychiatric help and were allowed to remain on the itu. l As a resurt, turnover is low. our administrative and suppor t staff are non_ union,. b†, we try to maintain a pay scale higher than the union scale for comparabl. Jou, in the area. we have a profit-sharing prin that i, ,. prrate from the docto*: year the administrative and support -LTt staff divided up $60,000. If work needs to be done, peopre pitch in to herp each other.A unique aspect oi o,,r, administration is that I insist that each secretary is trained to do another's work and in an emergency is able to switch to another function immediatlly. we don,t have an organization chart. A chart tends io make people think they're boxed in jobs . a r try to stay one night a week, having dinner and ristening to the patientJto find out how things are really goinf uro. rnd here. Patients and staff were served food prepared in the same kitchen, and staff members picked up iood from a cafeteria line placed in the very .. r,t. , of the kitchen. This pro'ided an opportunity for everyone to chat with he Operating Costs The 2004 budgets for the hosp ital and clinic were close to $8. 5 millions and $3. 5 million, respectively. 6 Shouldice Hospital Limited (Abridged) Sgz EXH lB lT FIoor Supenisor 2 Organization Chart Lab (4) Operating Laundry Room Housekeeping Office Accounting Medical Grounds (3) (2) Supervisor I Head Head Nurse urse (2) Record (2) Dietary (r7) I5 (2) (3) i al[eets three limes a year or as needed. bUeets as needed (usually twice a month). lnformallv reports to Executive Committee. Physical Surgeons Assistant Plant (12) Surgeons (7) Anesthetist (t) pared to an average charge of $5,240 for operations per_ ormed elsewhere. if. l. rlii. ,i. l. ,,:::. ::i:ll|::::l. ::. :::l:.. ::::|:. :|:::|::. :::::|:'. ::|::):|::::::::::: Hernia operations were among the most common per_ formed on mares. In 2000 an estimated r. ,000,000 such operations were performed in the united states alone. Round-trip fares for traver to Toronto from various major cities on the North American continent ranged from roughly $20A to $600. when our backlog of scheduled operations gets too large, we The hospitar arso provided annual checkups to alumni, free of charg.. Muny occurred at the time of the According to Dr. Shouldice: wonder patient reunion. The most recent eunion, featuring dinner and a floor show, was held at afirst-class hotel in down_ town Toronto and was attende d by 1,000 former patients, many from outside Canada. ho* many peopre decide instead to p†rfor* the operation. Every have their rocal doctor time we've expandea o11 capacity, th† backrog has declined briefly, onry to climb or,. u again. Right now at 2,400,]1 ir rarger than it has ever been and is grow_ irg by 100 every six months. The hospitar relied entirely on word-of-mouth adver_ tising, the importance of which was suggested by the results of a poil carried out by i. :i|,i. ]||,)|:i. ||. ;|,. ii:. ||:||:. |,. )||:|:||. :||,.. |:|||::::||:::'. ::::::::::::: when asked about major questions confronting the man_ agement of the hospital, Dr. s hourdice cited I aesire to seek ways of increasing the hospitals capacity while at the same time maintaining . oriror over the quatity of service delivered, the future role of government in the operations of the hospital, and the use of the shouldice name by potential competitors. As Dr. shouldice put it: Im a doctor first and an entrepreneur second. For students of Depaul lrxiriuit 3 shows a portion results). Although little systematic data about university as part of a project of these atients had been collected, Alan o'Dell remarked that ,,if we had to rery on wearthy patients onry, our practice would be much smaller. ,, Patients were attracted to the hos pitar, in part,by its reasonable rates. Charges for a typical operation were four days of hospital sta y at $? 20 p. iau anda $650 surgical fee for a prim ary inguinar (the most common example, we courd refuse permission to other doctors ah. – hospitar. The y may copy our technique and Tisappry it or misinform *,. i. pati ents about the use of it. rni, resurts in failure, and we are f, who want to visit hernia). An additional fee of $300 was assessed f generar anesthesia was required (in about 20% of cases). These charges com_ ExHlBlr Direction: you. 5. B concerned that the technique will be blamed. But Shourdice Hospitar Annuar Patient Reunion Data For each question, please place a check mark as it applies to 4 /7 22 Nationalitv Directions: please place a check mark in nation you represent and please write in your province, state or country where it applies. Canada America Europe J6 -]] province sate a†*r, ee 2 /o ua'rl ,o/ // 63% 5 /6 /960 7 5†² %dt 39. 54% 5/. /6% fl. 63% 4/. 56% 30. 23% /6. 26% occupation Ilave you been overnight in a hospital other than u*@' houldice befone your operation? !* j! _ No lZ What brought Shouidice Hospital to your attention? Friend 8†² ,1 Doctor Rerative . . , 6r. 1//o _0. %% EzW,/. rticre ,9 , Did you have a si',gle 26; or double /6 other 4 ,iiJ†#Zw hernia operation? 56,/4% fi. s6% 9. Is this your first Annual Reunion? yes No fi .10 . , If no, how many reunions have you iiM ,,a†fz',fl ^tt 10. Do you feel that Shouldice Hospital to, ,* * – per,son? â€Å"r†Ã¢â‚¬ 0 Most definitely Definitety 6 JZ Very iittle Not 66,05% /a%% 7 Z_. reaubrc _fl 42. 6J% 6-/0 ruo,rn,re – 5 z17J% !:;::::; :'r'; #, at all Shouldice Hospital Limited (Abridged) 599 EXHIBIT 3 (Continued) fhat impressed you the most about your stay at Shouldice? check one answer for each of the following. for operation and hospital P1ease s Not Somewhat 27. 9d1 Imporiant /4 Somewhat Imporbant 32. 56% // Somewhat Important 25. 5/l /5 Somewhat Important 34. 5E% Not 7 /6. 26% Important 32. 56% Not ImPortant 6 /S,6dl 3 6,96% Not 27,9/k Somewhat 5 /0 Important 25 Important n. fi% 23,2fl1 56. /5% † sbouldice Hospital hardly seemed like a hospital at all. † Somewhat Very 5 /3 Importani 25 Importani Important //. 63% 30. 23% 55. /4% gi ve the MAIN REASON why you reiurned for this annual In a few words, reunion. Very Important 2 4. 65% SomewhaiVery 39. 53% Friendships witb Patients Not Important / 2. 3? l Not Important 3 6'96% Not ImporLant we're doctors, and it is our obligation to help other Alan O'Dell added his own concerns: surgeons learn. On the other hand , it's quite clear that others arc tfying to emulate us. Look at this ad. [The advertisement is shown in Exhibit 4. ) This makes me believe that we should add to our capacity, either here or elsewhere. Here, we could go to Saturday operations and increase our caPacity by 2O%. Throughout the year, no oPerations are sched- How should we be marketing our services? Right now we don't advertise directly to patients.We're uled for Saturdays or Sundays, although patients whose operations are scheduled late in the week remain in the hospital over the weekend. Or, with an investment of perhaps $4 million in new sPace/ we even afraid to send out this new brochure we' ve pu: together, unless a potential patient specificallrrequests it, for fear it will generate too much demand. Our records show that just under 1% of our EXHIBIT 4 Advertisement by a Shouldice Competitor could expand our number of beds by 50%, and schedule the operating rooms more heavily. On the other hand, given Sovernment regulation, do we want to invest more in Toronto?Or should we establish another hospital with similar design, perhaps in the United States? There is also the possibility that we could diversify into other specialties offering similar opportunities such as eye surgerf, yancose veins, or diagnostic services (e. 9. , colonoscopies). For now we're also beginnirg the process of groomirg someone to succeed Dr. Degani when he retires. He's in his early 60s, but at some point we'll have to address this issue. And for good reason, he's resisted changing certain successful procedures that I think we could improve on. We had quite a time changing the schedule for the admi nistration ofDemerol to patients to increase their comfort level during the operation. Dr. Degani has oPPosed a Satutday operating program on the premise that he won'tbe here and won't be able to maintain proper control. 500 Shouldice Hospital Limited (Abridged) Canadian Hernra Ctinic Hernias (Ruptures) Required Under local anesthesia as by Canadian method. No Overnight Hospital Stay, Co nsult atio n s Witho ut Char ge 23061St. Rd. 7 BOCA R{ION, FLA. 33433 482-7755 patients are medical doctors, a significantly high percentage. How should we capttahze on that? I'm also concerned about this talk of Saturday operations.We are already getting good utrltzation of this facility. And if we expand further, it will be very difficult to maintain the same kind of working relationships and attitudes. Already there are rumors floatirg around among the staff about it. And the staff is not pleased. The matter of Saturday operations had been a topic of conversation among the doctors as well. Four o f the older doctors were opposed to it. While most of the younger doctors were indifferent or supportive , at least two who had been at the hospital for some time were particularly concerned about the possibility that the issue would drive wedge between the two groups. As one put it, â€Å"I'd hate to see the practice split over the issue. † EruDNOTES Most hernias, knows as external abdominal hernias, are protrusions of some part of the abdominal contents through a hole or slit in the muscular layers of the abdominal wall which is supposed to contain them. Well over 90% of these hernias occur in the groin area. Of thes e,by far the most common are inguinal hernias, many of which are caused by u slight weakness in the muscle layers brought about by the passage of the testicles in male babies through the groin area shortly before birth.Aging also contributes to the development of inguinal hernias. Because of the cause of the affliction, 85oh of all hernias occur in males. 2. Ba sed on tracking of patients over more than 30 years, the gross recurrence rate for all operations performed at Shouldice was 0. 8%. Recurrence rates reported in 1†³. the literature f or these types of hernia varied greatly. However, one text stated, â€Å"In the United States the gross rate of recurrence for groin hernias approaches 70†³/†. † monet ary references in the case are to Canadian dollars. $1 US equaled $1. 33 Canadian on February 23, 3. A11 2004. n Exhibit 2 was prepared by the casewriter, based on conversations with hospital personnel. 4. The chart 5. This figure included a provincially mandated return 6. on investment. The latter figure included the bonus pool for doctors. SIUDY OuEsrtoNs L. What is the market for this seraice? Hout successful is 2. Shouldice Hospital? Define the seraice model for Shouldice. How does each of its elements contribute to the hospital's success? 3. As Dr. Shouldice, what actions, if any, would you take to expand the h ospital's capacity and how utould you implement such changes? Shouldice Hospital Limited (Abridged) 601

Environmental Analysis ITT Technical Institute

Environmental Analysis ITT Technical Institute Free Online Research Papers ITT Technical Institute (ITT Tech) is a private institution with 114 locations in 37 states. Each location offers degree programs. ITT Tech was founded in 1969 and came to Nashville in 1994. Known for its technical degree programs, it offers degrees in the areas of Information Technology, Electronics Technology, Drafting and Design, Criminal Justice, Business and Health Sciences. The organization specializes in career focused programs which helps to place graduates in their career field. The core of ITT Tech lies with the admissions department also known as marketing. Without the admissions department the school would not be able to function. The primary goal of admissions is to recruit new students as well as students whom may have withdrawn or dropped from school. The Nashville campus admissions department consists of a director of recruitment, manager of recruitment and 21 student representatives also known as recruiters. The recruiters consist of one community relations recruiter that attends career fairs and visits high schools to conduct seminars about ITT. Her goal is to bring in additional outside leads for the other 20 recruiters to contact and attempt to enroll in school. Each recruiter has a minimum number of students they are required to have sit in class each year. Depending on how many students the recruiter started the year before will determine if the number will increase or decrease each year. These numbers determine a recruiters ranking in the department. Some would argue a recruiter is a salesman due to the job weighing heavily on numbers. With each recruiter having individual numbers to meet, the department can be very competitive. The competitiveness brings about low team morale. Managers are not concerned with individual numbers but are more concerned with the final school number. This discernment often leads to a breakdown in communication between managers and recruiters. Recruiters feel they are not respected or rewarded for working hard to achieve their numbers. This often leads to resentment between managers and staff. Another common problem is recruiters begin to get greedy and develop a â€Å"by what ever means necessary† mentality. This mentality often causes them to step on their team members in order to achieve their required numbers. Macroeconomic Forecast â€Å"Economic factors concern the nature and direction of the company in which a firm operates† (Pearce, 2004, p.79). ITT Tech is affected by economic factors in a number of different areas. Changes in the economy can prove to be good as well as bad for the education industry. Studies have shown when individuals lose their jobs they seek a different method to help with seeking out employment. If someone does not have a degree oftentimes they decide school is their best option to obtain job security and become competitive in the job market. The decline in the economy over the last year has proven to be beneficial for ITT Tech. The admissions department has witnessed a rise in incoming students every quarter since the economy has been on a downward slope. Students are realizing experience in a field is no longer enough to get and secure a good paying job. Students are also realizing for every one job that may be available the number of applicants have increased tremendously over the last year. This increase in applicants makes them want to return to school to be more competitive in their job search. IBISWorld reports that in â€Å"2008 as a whole, current data indicated the average level of the unemployment rate was 5.8%. For the first quarter of 2009, the rate averaged 8.1%, reaching a monthly level of 8.5% in March. In 2008 when the housing market began to crumble major lenders began to pull out of lending money to potential students. Sallie Mae was one of the major lenders that pulled out. This left a great deal of students in a stand still position. This drastically hurt the admissions department because the majority of these students had no means of funds to go to school. Therefore, these students were dropped from the active roster list, which in return affected each recruiter’s individual required numbers. ITT Tech was forced to develop in-house programs to assist potential students. Unlike Sallie Mae qualifications, these programs were credit based which still eliminated some students. Although some students were declined this was alternative some found to be beneficial. According to the IBISWorld report â€Å"revenue forecasts have been upgraded for 2009, with the expectation that enrollments will increase in a period of higher unemployment. Volatile quarterly revenue growth reflects the seasonal demand for services.† (2009). Most people have the mindset if they are working there is no need to return to school. Therefore, when jobs are on the rise, enrollment into post secondary schools begin to decline. Studies have shown 1 out of 5 people live from check to check. Most people do not think long-term and don’t understand the importance of obtaining a degree even if they currently have a good paying job. This also helps us to understand that the generation attending college lives in an immediate gratification era. Individuals are more concerned with what needs to be done today and not taking into consideration what needs to be done in the future. IBISWorld report states the Technical and Trade Schools industry is expected to grow an average rate of 5.7% per annum. This is due largely to the demand for training in the areas of new technology. Employers are also more focused on employees receiving hands on training when getting a degree. â€Å"New technology has caused qualified trades people to undertake regular re-training in order to update their skills† (IBISWorld, 2009). Once the economy begins to get back on track the admissions department will begin to see students drop out of school due to finding jobs. Recruiters will also begin to experience a decline in committed potential students. It’s not uncommon to contact a potential student today and have him come in and sign up for school the same day. The turn around in the economy will have a negative impact on recruiters making their required numbers because it becomes more difficult to recruit potential students. Analysis of Remote Environment Social and Cultural Trends â€Å"Like other forces in the remote environment, social forces are dynamic, with constant change resulting from the efforts of individuals to satisfy their desires and needs by controlling and adapting to environmental factors† (Pearce, 2004, p. 9). ITT Tech is good about recognizing what consumers are looking for. Therefore, the admissions department is always provided information on the current social trends. These updates help recruiter’s sale the programs being offered to potential students. Although ITT Tech was founded on technical degree programs, ITT Tech recognizes other fields of study that are rapidly growing. One social trend that is rising at a rapid pace is the medical field. When talking to potential students each recruiter can expect to have at least one person state he is interested in the medical field daily. Due to this demand ITT Tech has began offering medical degree programs at many of its locations. Currently in Nashville none of the programs are offered on site but some are offered online. When speaking to a potential student who is interested in the medical field but may not want to do an online program, a recruiter is forced to refer the student to a different school. Once these programs are brought to the Nashville area this will help recruiters with making their numbers because more students will be able to be serviced. Political â€Å"Political factors define the legal and regulatory parameters within which firms must operate† (Pearce, 2004, p.14). ITT Tech is governed under the Higher Education Commission of Tennessee. They are also accredited by the Accrediting Counsel for Independent Colleges and Schools (ACICS). These two organizations govern what the school and its employees can and can not do. ACICS compliance concerns are with graduation numbers and placements. Therefore, in order to keep the current accreditation, each program must graduate a certain number of graduates every year and out those graduates at least 75% of them must be placed in their career fields. This works in the recruiters favor because they are able to use this as leverage when talking to potential students. Federal regulation allows ITT Tech to be a Title IV school. Being a Title IV school allows students to be eligible to receive Federal Government funding in the form of different government loans. Students are able to obtain state and federal grants as well as federal student loans. By providing these programs students are not limited in their financial options. Potential students have the misconception that since ITT Tech is a private school they do not offer federal funding. A recruiter can use this information to assist them when interviewing potential students. This helps the student to understand he can combine different programs to cover their financial aid with the hopes of not having to come out of pocket any money. Technological Technological factors play a role in the education industry as well. It’s no secret the world is moving towards a tech savvy era. Therefore, in order for a school to survive it must keep up with current technological trends. ITT Tech offers onsite as well as online classes. This gives students flexibility in completing their program. When a student signs up for school everything is done electronically. This decreases the time it would normally take for a student to complete his paper work. ITT Tech has shortened their admission time process in half since putting documents online. A student no longer has to visit a campus to go to the library. An online library has been established for the convenience of the students to access at their leisure from any computer with internet access. These changes have allowed ITT Tech to stay in line and in some cases ahead of the competition. One of the new technological advances currently being implemented include live chat. Live chat gives a potential student the ability to speak to recruiter while online. This gives both the student a chance to ask any questions he may have while also allowing the recruiter to schedule an interview for the potential student to come in. This will help recruiters by providing leads at that very moment as opposed to leads coming into the system and not knowing how long ago the person requested information. Demographic IBISWorld states approximately 40% of students at technical and trade schools are less than 21 years old with 35% being 21-30 years old and 25% over 30 years old. At ITT Tech less than 25% of its students are less than 25 years old, 45% being 25-35 years old and 30% over 35 years old. The students at ITT Tech are typically there because of the hands on experience. The majority of the students have families; works full-time jobs, have been to college in the past and didn’t graduate or may just be looking to change careers completely. ITT Tech provides a environment for adults where they are only required to take three classes a week one class a day to be considered fulltime. Competitive Analysis Currently ITT Tech’s tuition is $468 per credit hour. An Associate’s degree takes 96 hours to complete ($44,928 total tuition) and a Bachelors degree takes 180 hours to complete ($84,240 total tuition). At local community colleges a student can complete an Associate’s degree for less than $10,000. To complete a Bachelor’s degree from a traditional university a student will pay about $35,000. The drastic difference in cost can pose a problem when recruiters are talking to potential students. These students see bottom line dollar figures and it’s up to the recruiter to sale ITT Tech and the reasons why the tuition is different. Currently ITT Tech is ranked ahead of its competition in technical schools. This is attributed to ITT Tech being a combination of a traditional school and a trade school. A combination of the curriculum and the hands on training puts them in the forefront. Although all their programs result in degrees, ITT Tech differs from a traditional school in a number of ways. One way includes, students only take general education classes 25% of the time they are enrolled. 75% of their time is spent on core related courses all requiring both a classroom and lab sessions. The mission of ITT Tech is: The ITT Technical Institute is an institution of higher learning that is committed to offering quality undergraduate, graduate and continuing education locally, nationally and worldwide to students of diverse backgrounds, interests and abilities. The institution offers educational programs that integrate life-long learning with knowledge and skills to help students: pursue their personal interests and objectives; develop intellectual, analytical and critical thinking abilities; and provide service to their communities. The programs employ traditional, applied and adult-learning pedagogies and are delivered through traditional, accelerated and distance methodologies in a learner-centered environment of mutual respect. (ITT Technical Institute, 2009) The vision of the admissions department is to achieve budgeted year end census. Currently the forces and trends that could affect ITT Tech achieving this vision include the remote industry (economic, social and technological factors). In order to remain ahead of competition there are several opportunities and issues that need to be addressed in this strategic-planning process. Those include but are not limited to the following: 1. Incorporate classes in both English and Spanish 2. Obtain national accreditation to allow for more opportunities for students 3. Discontinue the current ranking system among recruiters 4. Give all recruiters the opportunity to go out in the community and recruit 5. Implement quarterly team morale building activities SWOT Analysis Strengths include: Well Trained Recruiters Accreditation Flexible hours to meet with potential students Monday – Saturday between 8 a.m. and 9 p.m. Over 15 years of experience Weaknesses include: Low Team Morale Disconnect with managers and recruiters Quarterly and yearly requirements No reward system Constant negative reinforcement and no positive reinforcement from managers Revolving door for new employees Threats include: Competition Cheaper tuition Economy begins to turn around Long-Term Objectives As with any organization, long-term objectives are key to helping determine their success. â€Å"For most strategic managers, the solution is clear- distribute a small amount of profit now but sow most of it to increase the likelihood of a long-term supply† (Pearce, 2004, p.5). The objectives of the admissions department include: 1. New starts (measured against budget) 2. Achieve re-entry goals (measured by re-entries as a % of past 12 months gross drops) 3. Accepted students – Financial aid conduct % 4. Workforce management – Maintain recruiter staffing levels at targeted levels. (Target is based on leads/recruiter per week) (ITT Technical Institute, 2009). Conclusion It’s imperative that an organization establish a mission and a vision for not only the organization but each department as well. Although short-term goals are good for instant needs long-term goals must be set for success of the company. The goals must be specific in order for members of the organization to have a clear understanding of them. References ITT Technical Institute. (2009). Retrieved April 26, 2009 from itt-tech.edu Pearce, J. and Robinson, R. (2004). Strategic Management: Formulation, Implementation, And Control. McGraw- Hill Companies. Technical Trade Schools in the US:61151. (2009). IBISWorld Industry Report. Retrieved May 12, 2009 from IBISWorld Database. Research Papers on Environmental Analysis ITT Technical InstituteStandardized TestingPETSTEL analysis of IndiaOpen Architechture a white paperThe Effects of Illegal ImmigrationResearch Process Part OneThe Project Managment Office SystemPersonal Experience with Teen PregnancyCapital PunishmentIncorporating Risk and Uncertainty Factor in CapitalDefinition of Export Quotas

50 Tips on How to Write Good

50 Tips on How to Write Good 50 Tips on How to Write Good 50 Tips on How to Write Good By Mark Nichol The contents of this post are an alphabetical arrangement of two lists that have been circulating among writers and editors for many years. In case you have missed out all this time, I’m sharing here the wit and wisdom of the late New York Times language maven William Safire and advertising executive and copywriter Frank LaPosta Visco. 1. A writer must not shift your point of view. 2. Always pick on the correct idiom. 3. Analogies in writing are like feathers on a snake. 4. Always be sure to finish what 5. Avoid alliteration. Always. 6. Avoid archaeic spellings. 7. Avoid clichà ©s like the plague. (They’re old hat.) 8. Avoid trendy locutions that sound flaky. 9. Be more or less specific. 10. Comparisons are as bad as clichà ©s. 11. Contractions aren’t necessary. 12. Do not use hyperbole; not one in a million can do it effectively. 13. Don’t indulge in sesquipedalian lexicological constructions. 14. Don’t never use no double negatives. 15. Don’t overuse exclamation marks!! 16. Don’t repeat yourself, or say again what you have said before. 17. Don’t use commas, that, are not, necessary. 18. Don’t be redundant; don’t use more words than necessary; it’s highly superfluous. 19. Eliminate quotations. As Ralph Waldo Emerson once said, â€Å"I hate quotations. Tell me what you know.† 20. Employ the vernacular. 21. Eschew ampersands abbreviations, etc. 22. Eschew obfuscation. 23. Even if a mixed metaphor sings, it should be derailed. 24. Everyone should be careful to use a singular pronoun with singular nouns in their writing. 25. Exaggeration is a billion times worse than understatement. 26. Foreign words and phrases are not apropos. 27. Go around the barn at high noon to avoid colloquialisms. 28. Hopefully, you will use words correctly, irregardless of how others use them. 29. If any word is improper at the end of a sentence, a linking verb is. 30. If you reread your work, you can find on rereading a great deal of repetition can be avoided by rereading and editing. 31. It behooves you to avoid archaic expressions. 32. It is wrong to ever split an infinitive. 33. Never use a big word when a diminutive alternative would suffice. 34. No sentence fragments. 35. One should never generalize. 36. One-word sentences? Eliminate. 37. Parenthetical remarks (however relevant) are unnecessary. 38. Parenthetical words however must be enclosed in commas. 39. Place pronouns as close as possible, especially in long sentences, as of ten or more words, to their antecedents. 40. Placing a comma between subject and predicate, is not correct. 41. Poofread carefully to see if you any words out. 42. Prepositions are not words to end sentences with. 43. Profanity sucks. 44. Subject and verb always has to agree. 45. Take the bull by the hand and avoid mixing metaphors. 46. The adverb always follows the verb. 47. The passive voice is to be avoided. 48. Understatement is always best. 49. Use the apostrophe in it’s proper place and omit it when its not needed. 50. Use youre spell chekker to avoid mispeling and to catch typograhpical errers. 51. Who needs rhetorical questions? 52. Writing carefully, dangling participles must be avoided. Oh, and let me add one tip: If your article consists of a list and the title refers to the number of items in the list, count the number of items in the list carefully. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:20 Computer Terms You Should KnowDeck the HallsTitled versus Entitled

The Eiffel Tower as a City Landmark Essay

The Eiffel Tower as a City Landmark Essay The Eiffel Tower as a City Landmark Essay Example The Eiffel Tower as a City Landmark Essay Example Being a landscape that reflects social, political, economic and cultural relationships, this topic will be discussed in the context of cultural geography. It will enable the investigation of the changes in perceptions surrounding the design, construction, as well as the continued existence of the tower. This paper will deal with all aspects of this structure and how they reflect the perception of France as a nation and the city of Paris. As a city landmark, the tower has been exaggerated to communicate social messages in the loudest way possible (Riggs 2009, p. 6). THE EIFFEL TOWER. HOW DOES THIS LANDMARK REPRESENT THE FRENCH NATION? In particular, this essay will attempt to explain the true definition of a landmark and the representation a particular landmark (Eiffel Tower) has on a particular nation (France). Using the reference of the Eiffel Tower, I will further attempt to explain the architectural attributes and perception of this landmark by its nation. Further, I will analyze ‘why’ the Eiffel Tower is a representation of France, taking into accounts such aspects as structure, building materials used in relation to the rest of the country and the history and intentions of the building. This essay will be a critical analysis of the perception of the Eiffel Tower and how different groups (locals and visiting tourists) each encounter different experiences of the landmark. Finally, it will analyze whether the Eiffel Tower is truly an expression of France. According to Arnold and Ballantyne, â€Å"We are interested in the ways in which places are perceived and appropriated across intervals of time or culture landscapes. Buildings and urban environments are reconfigured in incommensurable ways by different groups with their own particular identities, concepts and preoccupation† (Arnold Ballantyne 2004, p. 1). The questions will be answered by drawing upon a range of methodologies and philosophies. For many, the essence of France is its capital city and in particular its iconic structure of the Eiffel Tower, thought by many to be a beautiful timeless masterpiece. However, is this the universal perception of the Eiffel Tower or is there a great divide between what the locals of Paris think and the rest of the world looking in through the eyes of a tourist? It is a fundamental question, which I will attempt to examine and analyze. Landmarks As quoted by the Oxford English Dictionary, a landmark is â€Å"An object or feature of a landscape or town, which can be seen easily and be recognized from a distance, especially one that enables someone to establish the location† (Oxford English Dictionary 2013, p. 1). Landmarks are used to express and define a particular era and the surrounding area. It was originally used as a geographical tool to navigate explorers through an area landmark. Nowadays, they have come to mean so much more. Now they not only navigate through a city, but encase a plethora of history, heritage and memories. A survey devised by the Getty Institute (1997) states that landmarks unite young people, families, and communities with a common feeling (The Getty Conservation Institute 1997, p. 1). Landmarks become more distinguishable and substantial, when they have a clear structure, if they are distinctive with the surrounding area as well as whenever they are prominent within a large area. The context, against which a component stands out, should not be restricted to its immediate background. Examples include the steeples of the Los Angeles City Hall and the Eiffel Tower in Paris, which are the landmarks distinctive against the backdrop of the entire city. Spatial prominence establishes elements as landmarks in one of two ways: either by enabling the landmark to be noticeable from various view points or by creating an antithesis between proximate elements. An example is a deviation between the exterior surroundings and elevation (Lynch 1960, p. 78). Thus, this essay will focus on the Eiffel Tower. The structure is qualified as a landmark in a number of ways. France has had its important matters commemorated and celebrated here. Though the installation of its lighting system was done in 1900 for the then exposition, the tower got established as broadcasting beacon from 2000, when the millennium celebration has been conducted. Even after this, there was an installation of a new projector, whose two beams of light could go up to 80 kilometers. With the 1999’s unavailing of new light sets, which could glitter as midnight was approaching, the tower gained its intended status as a universally accepted symbolic landmark (Carr 2014, p. 1). The new century saw the landmark being illuminated by different colors and patterns. It has been done to mark a number of past celebrations and anniversaries, which were of great importance to French people. The year 2004 saw the red lights being used in oneness during celebration of Chinese New Year. On the other hand, it was lit in blue in the year 2006 in marking the twentieth anniversary of the Europe’s day. The year 2007, the gold and green colors were used together with rugby posts and ball in celebration the hosting of Rugby World Cup by France. This representation makes the symbolic connotation of the tower obvious to the world Carr 2014, p. 1). In the context of this paper, a landscape encompasses both the physical places as well as their artistic representation. In fact, the places of the statuses, such as that of Eiffel Tower, are never simply seen as a cultural landscape. They have continuously been seen as including the surrounding people and the way in which they interact and interrelate. Today, landscapes represent symbolic systems, which take the shape of the inhabitants’ beliefs as well as the meanings the landscape is attributed to. It means that the way such landscapes are shaped do express the represented social ideologies as is communicated by a given landscape. According to Crowley and Jobling (1996, p. 87), the landscapes, which humans inhabit and thus continuously modify, speak people’s geographical interest making them cultural landscapes. However, landscapes can have different meanings to various people. The perceptions they attract can also change over time. However, the majority of cultural landscapes merely represent people’s values symbolically. In essence, cultural landscapes represent a system, which allows people to communicate, explore, reproduce and experience their social order. The Eiffel Tower replaced Gothic cathedral as the major landmark before the tower’s construction. However, they shared a familial affinity since they had similar construct ideologically. That is, the Eiffel Tower later embodied the ideals of the republicans, which had initially been attributed to the cathedral (Petersen, 2004, p. 469). It was later replaced as the world’s tallest building by Chrysler Building in New York City, which was completed in 1930. Background Information on the Eiffel Tower The Republican France in the early 1880s was dealing with an economic crisis and suffering great political instability. The idea of building the tower was first formed to celebrate the first centenary of the French Revolution by designing a monument to mark this occasion. The World’s Fair inspired the idea to create a monument to boost the economy and celebrate the occasion of the World’s Fair. Edouard Lockroy, the then minister of trade, decided to create a competition which would specify the detailing of the monument (Bolloch 2005, p. 9). Bidding for the project soon began, and over 100 projects were received for Lockroy to choose from (Harris 1976, p. 11). One of the projects submitted was created by Emile Nouguier and Maurice Koechlin, who at the time were senior engineers of Eiffel’s company. Later the project was bought out by Gustav Eiffel. Nouguier and Koechlin’s initial proposal was â€Å"large pylon made up of four latticework beams spread at the base and meeting at the top, held together by metal beams at regular intervals† (Bolloch, 2005, p. 9). This idea was expanded upon by Stephen Sauvestre, who was the architect attached to Eiffel’s firm. After this the planned proposal has been displayed on the Decorative Arts Exhibition. At that time Eiffel himself became actively involved in the project and made some technical changes to the initial proposal. From 1886, the concept, planning and construction of the monument began to quickly form (Bolloch, 2005, p. 9). The monument was constructed on the Left Bank of the Seine river, at the northwestern extreme of the Parc du Champs de Mars, the surface of which was similar to the rest of Paris: â€Å"Grey, plastic clay, about 50 feet deep, resting on a solid foundation of chalk† (Harriss 1976, p. 55). The first part of erecting the tower began with its excavations and masonry foundations, outlining the base of four feet of the tower, each supporting a pillar aligning to the four points of the compass. Once it was completed, it was followed by a construction of diagonal pillars, along with the horizontal beams, assembled from puddled iron, which would together make the lower half of the tower (Bolloch 2005, p. 11). In 1888, the second phase began, which was constructing the monument past the second platform and glass cage machines, designed by Otis Elevator Company were implemented in the tower. The tower was eventually completed by 31st of March, 1889, weighing a total of 7,300 metric tons, and standing at 1069 feet (320.75 meters). It still remains the tallest structure in Paris by a clear definition (Engineering.com Library, 2006, p. 1). The image of the tower is shown on the picture below. Perception and Representation The perception of the tower in the city, its influence and grandeur has evolved from the initial conception to its completion and development. Initially, when the tower was in the concept and assembly stages, many individuals signed a petition to the Minister of Works to oppose it. The most felt petition was written by the ‘Committee of Three Hundred’. This petition stated, â€Å"We, writers, painters, sculptors, architects and passionate devotees of the hitherto untouched beauty of Paris, protest with all our strength, with all our indignation in the name of slighted French taste, against the erection of this†¦useless and monstrous Eiffel Tower†¦Ã¢â‚¬  (History, 2013 p. 1). In fact, even immediately after its completion in the year 1889, the majority of Paris dwellers did not like what they saw. Gazing at its majesty, most Parisians literary moaned because of the hatred they had for â€Å"the huge, shitty eyesore†. They saw it as a metal tower monster with a spoiling effect on the skyline of Paris, which was so precious to them. To the advantage of the opponents was the fact that the tower was not meant to be permanent, it was only to take 20 years after its use for the 1889 International Exhibition in Paris. That is, Gustave Eiffel gave in to the rules of the 1889 World’s Fair. The rules required that all structures, which were built for the World’s Fair, were to be constructed in a way that they could be easily demolished after a period of 20 years. Thus, the Parisian had known that its demolition was obvious since the land was leased for 20 years. Moreover, based on this fact, Eiffel had used a metric shit ton from iron, which is said to be the cheapest. It is what he used to come up with the world’s tallest structure at the time (Symon 2012, p. 1). Irrespective of the fact that the landmark was initially to be brought down, many people, both citizens and non is Sully Prudhomme, who admitted that the tower was â€Å"Judged and condemned only by default† (Bolloch, 2005, p. 20). Eiffel himself declared, â€Å"I believe it is fair to say we are showing the world that France continues to be the leader of progress and that she is realizing a project which has often been tried or dreamed of† (Bergdoll 2003, p. 12). Though Eiffel faced much criticisms and judgments during his construction as many local Parisians believed the tower to be more monstrosity, grotesque, the perception has changed (Harris, 1976, p. 76). Over the years, the tower has become a symbol of Paris and the French nation and now it is one of the most visited landmarks in the world. The Eiffel Tower represents a passage and evolution from the renaissance era through to the industrialized future. Constructed to celebrate the commemoration of the French Revolution, it has adapted over the years to represent the nation, its people and culture of a particular era (Sutcliffe 1993, p. 106). The tower later became common with expositions, slowly winning support of its detractors. However, the critics revived their call for its demolition towards the end of the tower’s twentieth year, in the beginning of 1909. Though it was destined for destruction, a number of reasons enabled a change in the perception of Parisians towards the tower leading to its survival (Symon 2012, p. 1). First was the invention that the tower would be used to support the projected radio communication system. Eiffel projected that in future radio was destined to be the major device for communication. It was an indication of the need for a high place that would help in sending the long range messages. Though hated, being the world’s tallest tower of the time, it could not be denied that Eiffel Tower was going to grant the world that needed spot. Eiffel went ahead and erected the radio transmitter right at the top of the tower. The most significant was the fact that he willingly gave it out to the French Ministry of War to be used as the communication base. It enabled the ministry to pass messages across all the channels that were broadcasting in English at the time. The Parisians realized its usefulness during the war with Italy and Germany, when radio was widely used as a tool of transmitting instant message concerning the war (Symon 2012, p. 1). Thus it is its usefulness as the radio messaging system that seemed to have saved the tower. It was even more evidenced, when the tower was used as the main transmission point by German radio communications. The station installed its advance on the northern part of Paris. Though the call for its demolition was revived in 1967 by the Mayor of Montreal, Eiffel Tower has remained to date. Since then it has been used by Hollywood producers to a wide extent. In fact, almost all the scenes of France-based movies are making use of the tower as their background since it forms a good cue to their audience. One is looking at most of the Paris-based movies; another would literally see that the city of Paris is simply the Eiffel Tower and a number of cafà ©s (Symon 2012, p. 1). Later, a number of metrological-related experiments were carried out on it. For instance, Eiffel studied various effects of wind as well as air resistance. It has grown to be known as aerodynamics, a technology which has been very instrumental to the military and aviation departments. It has been equally embraced in the rocket technologies. It saw the tower being spared after the expiry of its permit as the military could not do without the use of its antenna. A good example can be its utilization in capturing of Mata Hari, who was the infamous spy during the First World War. The tower intercepted communications of the enemies’ radio besides being used to relay zeppelin alerts. It was also useful in the dispatch of reinforcements of troops during emergencies. It is this role that made the tower gain so much significance to the people of France erasing the initial thought of having it demolished. It was known to be the backbone of French telegraphy (Kingston Technical Software 2012, p. 1). The importance of the tower in nationhood later increased as the tower was integrated into the International Time Service making the people of France feel important at the international level. It has also been the case both with the French radio, which has utilized it since 1918, as well as French television, which has, on the other hand, utilized it since 1957 (Kingston Technical Software 2012, p. 1). Since then most tourists have visited the city of Paris to take food in one of the restaurants built in the tower to enable them have a clear view of the city. Eiffel Tower as Representation of the French Nation Equally, landscapes do give people a sense of loyalties and places. Thus they affect national identities, which are very deliberately constructed and dependant on these landscapes and not naturally dictated. It is the landscape’s influence on the people’s heritage, which is constructed socially and which make their history. It is our heritage that enables us to connect to our past easily. Both the sense of nationality and identity obtain the construction through communities which are imagined. Imagined to represent the belief by people, which is never possible for a person or the entire group, whether a nation or a race, which people have been aligning themselves to it. However, irrespective of this fact, people of the same nationality, race or any other grouping always feel that they share a kindred bond (Jackson 2010, p. 470). The importance of Eiffel Tower as a heritage of determining French identity is explained by the fact that people mostly treasure what sets them apart. French people have always felt that the magnificent structure sets them apart from the rest of the world since it is among the most visited landscapes across the world (Crowley Jobling 1996, p. 86). Equally, the very landscapes are also impacted on by our identity and heritage. It is always visible through the way in which the construction of the said landscapes had been done. Apart from its impacts on the landscape, identity can also be embodied within the landscape physically. In fact, it is the portrayal by French people of their heritage and identity within Eiffel as a cultural landscape, which has seen a high number of tourists visiting it. It has coincided with the role of the landscape in how France, as a space, has undergone commodification. Though the tower had been constructed as a way of spectacularising Paris, it has steadily gained the fame to a point that it embodies the image of France as a nation worldwide. It draws millions of visitors from across the world by its physical domination of the Parisian skyline. Just like any other renowned monuments in Paris, the tower has gained more value as well as meaning associated with it. The tower has produced and still holds social meaning while providing identity to both Parisians and France as a nation. Though national identities are normally a result of constructions made deliberately, it had not been true in the case of Eiffel Tower (Barthes 2013, p. 1) The tower can also be taken as a representation of the nation (France) taking off to modernity. Because of its complexity in design, the tower has been seen from across the world as a symbol that France is modernized. It is said that even the part of Parisians who have been opposed to the structure were simply shocked by its bold modernity. In fact, since its construction Paris has been referred to as an elegant and modern city. Since then, those visiting Paris for whichever reason have shown a great desire to see the tower to seal their visit to this city. Since then it has been known to be one of the major world icons providing endless fascination to the world and the clichà © of choice for its representation of Paris. Apart from the fact that the structure is fascinating, many of its visitors are those who would like to get a good view of Paris. The tower gives away the visitors of Paris at a glance. It has since been described as Paris or French ‘Iron Lady’. The str ucture has been literary having pride of the place whenever any report is being written on Paris. It has revolutionized photography in the country. Today, those coming up with films in France have a magnificent backdrop. It is evident in the film La Fin du Monde, produced by Abel Gance in 1931 (Barthes 2013, p. 2). Through its structure, the tower has all that would be required to have a glance at Paris or even France. The structure emerged as an unordinary monument with boasting attractions and restaurants. The way in which Eiffel Tower is constructed makes it an imposing feature. It is raised to 303 metres, which is the measurement that excludes its antennae. Its weight is over ten thousand tonnes, while it also has eighteen thousand individual sections made of metal, the assemblage of which took 2.5 million rivets. Those who aspire to access its first two levels, have to use lifts or climb all the 704 steps. Its ascent gives people the unique view of the capital of France, making people identify the tower with France (Billington 1985, p. 92). It is also identified with Paris since it gives tourists a view of Paris as the whole, as well as the view of other symbolic monuments right from its second level. Parisian, and therefore French major attractions, such as Notre-Dame, the Arc de Triomphe, the Louvre and the Cahteau de Versailles can be viewed from this structure. It gives the visitors the real taste of France’s major attractions. Moreover, the second level enables visitors to have a broad range of the taste, cultural and visual experiences. Such restaurants as Jules Verne, located on the tower’s level two, as well as the vertiginous champagne bar located at the tower’s very top part, enable visitors to have a taste of French people’s culture and lifestyle (Billington 1985, p. 92). The tower in itself is a theatre of outstanding events and spectacular lighting made possible through the Champ de Mars and its Parisian park which is equally very magnificent. Some of the events, which have since been identified with France, include the July 14th fireworks on the Bastille Day; Blue Tower, which came at the time when France offered the president for the EU; the 2000 firework display, as well as the multi-coloured display done in marking the country’s 120th anniversary. Equally, most of the country’s artists, writers, painters, as well as singers have testified of having drawn their inspiration from the tower. The influence saw Robert Delaunay, one of the renowned cubist painters, dedicating most of his works to Eiffel Tower. Mistinguett, who was the cabaret artist, also expressed great amazement at the continued existence of the tower during the La Belle Epoque. The tower’s influence on the singers can be seen from the works of Jacques Dutronc. H e had a feeling that the tower has had cold feet. It greatly impacted on the kind of songs he composed (Beca 2006, p. 5). Just like in the case with other landmarks in other countries around the world, France has been identified with Eiffel Tower in various dimensions. Though the design of the tower was widely criticized by Paris writers and artists, its beauty, wizard engineering, and originality won the nationwide affection and praise. Of particular national importance about its design was the fact that it exalted French national flag singling out as the only flag with a pole measuring up to 300 metres. The country also made history as the host of the world’s tallest structure for a 30-year period. The structure has also made Paris and its environs unfold in the form of a giant map. The perception that the tower is the great scenery is universal. It can be seen based on its ability to draw tourists who are attracted to see the global famous symbol of Paris in their millions (Dunn, 2013, p. 1). In fact, it attracts such a great number of visitors, much more than any other world’s paid mon ument; at least seven million every year. Equally, the country boasts of a singly tourist structure giving employment to over 500 people. The site has also attracted various high profile stunts, scientific experiments and ceremonial events. For instance, the country boasts of the invention of cosmic rays, which was first done on the tower by Theodor Wulf, a German Physicist. Equally, it is the step taken by France that seems to have triggered other country to come up with the common similar structures that have now been erected in a number of world’s major cities (Barthes 2013, p. 1). The tower has also brought the country together at the consulate of Cape Town. It was during a season described to be the South African’s in France. The season saw Eiffel Tower being lit up with the South African national flag’s colours for a number of days. The illumination formed an attractive and powerful way to begin the season of South Africa in France. It was done for an event attended by over eight hundred South Africans. French citizens came together to enjoy events performed by South African’s best artists, academicians, and sportsmen, too (French Consulate of Cape Town, 2013, p. 1). This way France has been able to strengthen its relations with other nations as the people of different nations are brought together by the urge to see the world’s once tallest structure and interact with one another. Such international activities have also given French artists and sportsmen the opportunity, which they can use to learn from other nations as they work together. This way, the country has greatly developed its creative industry and thus promoted its culture, heritage and arts. It leads to the creation of more jobs, opening up of new markets, as well as building sustainable livelihoods among French citizens serving in the creative industries (Barthes 2013, p. 1). Harris and Ezra (2000, p. 170) refer to the tower as the universally symbolizing Paris and France. According to their work, the tower has greatly impacted on the France’s contemporary culture. It is its exposition that was used as a mark of the country’s revolution. Different from other Paris-based commemorative monuments, what the tower symbolizes is not presented outwardly. It simply represents that the country unifies as one nation after its revolution. Though many monuments have intentionally been used in cultivating national identity since the dawn of 19th century, it was never intentional in the case of the Eiffel Tower. Its major aim was to give the exposition a monumental entrance and not to give France a representation as a unified whole as has been the case. However, it is a clear show of the kind of advancement the country has made in its industrialization and design (Hebert 1998, p. 27). The Intention of the Tower Equally, the very intention of the structure also leaves no doubt about its representation of France as a nation. One of the reasons why the tower has been constructed was to mark 100 years since France was revolutionized. It means that the tower brought the nation together in this celebration. Equally, it has given the world another way of identifying France as a nation (Delaney Kaspin 2011, p. 256). It was seen immediately after it has been constructed since it was used for the 1889’s world’s exposition, which was one of the reasons why it was built. In fact, the period of Revolution, from 1789-1799, has been dominating in the country’s history. It was a period of political upheaval leading in to the French monarchy being abolished. It was then replaced with an ideal democratic republic, which has remained radical since then. It saw France enduring a continued political unrest culminated by the first and the second World Wars. From this period, France joined the major leading nations in the European Union. Over time, the construction of country’s identity has been involving the complex process, which includes assigning some level of significance to its people’s cultural practices, events, historical places and people. When put together, everyone is able to have informed opinion of the country. Landscapes of this importance can form a symbolic r epresentation site (Jackson 2010, p. 470) Representation of Transition to Modernity World’s fairs represented spectacular articulations of the modern way of life. As the centre of modernity, the city’s (Paris) major concern was to impress the world. In fact, the 1889 exposition itself was an extension of the tussle that London and Paris had been having. They were both vying to be positioned first in Europe. London had benefited from hosting the industrial World’s Fair that preceded the Fair of 1889. Its main attraction was the vast Crystal Palace constructed by Joseph Paxton. It had showcased the ways, in which iron could be used innovatively. The spaces within the city had been commodified to have their nation represented in the ways which enable citizens to give an expression of their power (Crowley Jobling 1996, p. 86). However, the exposition of 1889 went beyond being a London-Paris affair. Rather, it brought the whole continent together in celebrating French Revolution. The construction of the tower was a form of landscape manipulation aimed at making the exposition a great success. It was also aimed at helping to avoid unnecessary unrest. The tower was therefore a symbol of the country’s commitment to the growing economy and overall development, while easing the political temperature on the continent. Though a number of monarchies like Holland, Belgium and Britain refused to officially participate in the event, the aim was achieved (Prost 2002, p. 317). Significance of the exhibition saw Eduoard Lockro, who had newly been appointed to head the Ministry of Commerce and Industry and also head the team responsible for the building of the tower. He aspired to have a 1000-foot tower constructed in Paris. Besides the need of winning its associated engineering race, he wanted the structure to feature a symbol, which would represent the faith that had been responsible for shaping the Parisians and French identities. Making efforts to deliberately shape people’s identity and representation is a shift to the establishment of new modern form of memory. That is the era, in which nations create their identity and are not waiting them to occur naturally (Prost 2002, p. 317). Equally, Eiffel, who constructed the tower, had gained a status as the premier constructor of France following his building of a number of bridges among other metal structures. His thirty years’ experience worked well with the fact that the design he came up with was in line with the required criteria, which led to the acceptance of proposal. His presentation saw that the country was committed to inventions and technological advancement. Equally, the construction of the tower was done in two years compared to the Washington Monument, which had taken the country 36 years to construct (Taylor-Battly 2013, p. 3). The structure’s three-dimensional nature and its modern engineering feat was clearly a symbol of modern Paris, as it was intended to be by the government. The work was meant to give a picture of French industrial strength through attesting to the kind of progress the country had made in as far as its metal structures’ arts is concerned. It was also done in celebration of the progress the country had achieved in its civil engineering in the said century. It also aimed at attracting the highest number of visitors to the country ever to enable it to be a sign of peace as the continent and the world commemorate the 1889 centenary. With the reasoning behind its construction as the real construction being done in a period that was characterized by political upheavals is an indication that even in such early times people could embody such significance and meaning (Lebovics 2004, p. 1). The tower was a presentation of the kind of advancements that France had made as a society in the early years. However, this concept can be bizarre due to the fact that the inspiration of its construction took a similar form to that of the biblical tower, which was built on the heaven. It may raise a question of how something should qualify to be modern. However, in this context, modernity will simply represent a given mental attitude. It occurred during industrialization characterized by crave for and domination over the nature and existence of order. Put together with the progress notion, it was accurately the intention behind the construction of the tower. The biblical ties of the tower signified that the country had not forgotten religious morality despite the progress people achieved. It saw the citizens of France acquiring and accepting new perception of themselves and their group as French citizens (Harris Ezra 2000, p. 170). Europe of the 19th century had its modernity-centred architectural advancements, especially functional aspects and design of structures. The leadership of Eiffel Tower in this modern domain cannot be questioned. Its design made it very unique besides being taller than any other world structures of the time. Together with its role in the creation of a commodifiable landscape, the tower hosted restaurants with the best food and kind of service at the time (Prost 2002, p. 317). Instead of lasting just for a short time as was intended, Eiffel Tower has attracted such attention to become the soul of Paris, also known as ‘the City of Light’. It has dominated Paris skyline and the Seine. It is not a mere achievement, especially noting that the tower was once seen as absolutely useless and dangerous building. It has attracted much attention from all over the world to become a heroic world symbol. Equally, irrespective of the fact that there are a number of other more advanced architectural projects in Paris and across the world, the tower is still receiving the highest number of visitors than all other monuments in Paris. It has an unprecedented presence in tourists’ maps and guidebooks. Besides selling of cultural food in the restaurants, souvenir shops located right at the towers’ pillar entrances of the first two floors do offer several cultural items, which represent Paris as well as the tower as their theme. Some of the bestselling items are tower key rings and headscarves. Finally, though it has not retained its status as the world’s tallest building, there has been a shift of priority of its visitors with most people visiting it now focusing on the values and meanings that the structure has come to embody. That is, its significance as a universally accepted symbol in a cultural landscape. Thus, other more sophisticated architectural designs have not overshadowed it and the structure’s future as a tourists’ destination is still promising.